RSS is an abbreviation that has evolved to the next, depending on their performances:
· RDF Site Summary (also known as RSS 0.9, the first known version of RSS)
· Rich Site Summary (also known as RSS 0.91, a prototype known)
· Really Simple Syndication (also known as RSS 2.0)
Today, RSS stands for Really Simple Syndication , and it has the following seven existing formats or versions:
· 0.90
· 0.91
· 0.92
· 0.93
° 0,94
× 1.0
· 2.0
RSS tools refer to a group of file formats for headlines and other web content (this may be a summary or just 1-2 lines of the article to be), links to full versions of the content (the fraction of the entire article or developed mail), and even file attachments such as multimedia files. All this information comes in the form of an XML file (XML stands for eXtensible Markup Language), the following common names:
· RSS Feed
· Webfeed
· RSS-Stream
· RSS Feed
They occur mostly on Web as an orange rectangle that is usually the letters XML or RSS.
RSS feeds can be used to provide all the information. Some of these feeds include:
+ Blogs feed - each blog entry summarized as a feed. This makes blog posts easier to scan, so visitors to increase in their sights.
· Article feed - this alerts readers when new articles and web content available.
This allows users to receive, news and current discussion topics - · Forum feeds.
• Program feed - this allows (such as schools, clubs and other organizations) to broadcast events and schedule changes or agendas notice.
· Discount or Special feed - this is used to enable users (such as shops and online stores) to deliver latest specials and discount offers.
Ego or News Monitoring · - this allows users received, filtered headlines or news that are based on a specific phrase or keyword.
• Industry-specific feed - through technical professionals to the market used to promote or communicate with current (and future) customers and clients in their respective industries.
RSS feeds allow people numerous blogs and news sources to follow the same time. To produce an RSS feed is all you need the contents of the items you want to publish, a validated RSS text file. Once your text file is at various aggregators registered (or newsreader ), a remote site, then collect and display your RSS feed automatically updates when you Update your RSS file to.
RSS tools are useful for sites that add or change content on a regular basis. They are mainly used for web syndication or activities, regular updates and / or publications, including the following:
· News websites - as the major news agencies like Reuters, CNN and the BBC used.
• Marketing
· Bug Reports
· Personal Blogs
There are many advantages to using RSS feeds. Apart from the fact that a large additional communication method that streamlines the communication needs of various sectors, RSS tools and feeds also enormous benefits in your company, particularly in the areas of Internet marketing.
RSS feeds provide Internet users with tools and a free (or cheap) and easy advertising or online marketing opportunities for their businesses. Here are some of the RSS features that you, your internet marketing strategies more effectively.
1st Ease in distribution channels for digital content. With RSS, you can put your company caught and displayed by virtually any external site, giving you an easy way to dissemination and woo her.
2nd Ease in regular content updates. With RSS, Web content is related to your company automatically updated on a daily (even hourly). Internet users can update the experienced real-time how information is changed in the file (eg new products and other business-related releases) and simultaneously with that of modified RSS feeds people subscribed.
3rd Custom-made content services. With RSS, visitors can personalized content services, allowing them full control over the river and the type of information they receive. Depending on their interests and needs, visitors to display only the content they subscribe to look for (such as real estate or jobs).
4th Increase (and targeted) traffic. With RSS, visitors to your site as readers of your content summary (or 1 to 2 lines of your article) that they find interesting forced the return on a link click to your website.
These are just some of the many things you can do with RSS. The possibilities are endless, and all are designed to offer an effective Internet marketing strategy for your business.
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